Bar Finder
The old Bar Finder app was a iOS and Android app that was experiencing less than expected usage and poor user feedback. While the app did fill a much needed space within the DIRECTV ecosystem, the execution and feature-set were misaligned with user needs and basic user experience expectations.
The Bar Finder app had a download growth rate of only five (5) percent, which falls meaningfully behind other apps that DIRECTV provides. We outlined an evolution of the current app to address core customer needs, improved usage, better analytics, integration with the new MVP platform, and enhanced features and functions.
Task
Outline a strategic evolution of the Bar Finder app, addressing core customer needs and misaligned features to deliver a new version that drives improved usage and better integrates with the DIRECTV platform.
The new Sports Bar Finder uses GPS to show you bars and restaurants that carry DIRECTV sports programming. You can filter your results to find locations that have access to your desired game, team or sport, no matter which channel they are on. Once you pick a bar, you can get directions and send an email invitation to your friends with location information. You can also add your favorite watering holes to My Bars so the locations and details of your preferred sports bars are always just a click away.
I help teams turn creative visions into reality, delivering work that is inspiring, cohesive, and impactful. My passion is innovative design that resonates with audiences.