Work Inquiries
amenrey@me.com
Ph: +1.312.488.5472

[ AMENREY ]

Creative Director // Technical Lead

Bridging high-fidelity art direction
with robust technical implementation

[ Launch Blis.Surf ] Freshwater to
Saltwater Better Living In Sustain-ability 2026
3RD Coast. Designed in Chicago, IL. 02 B.L.I.S. — is a Chicago-based lifestyle brand engineering premium swimwear and apparel. The project established a unified identity across physical product and digital commerce — adaptive apparel design with a custom e‑commerce system. BLIS.SURF 02. Contextual Navigation 03. 04. The React Terminal Metaphorest Engine pexels-codioful-7130464
CAPABILITIES

Integrated creative
direction, product design, and technical execution.

Art Direction
Brand Systems
Experiential

Product Design (UI/UX) Platform Architecture
GenAI

Deep Dive

Research

Mapping the audience architecture, competitive landscape, and underlying product logic. This exceeds standard "discovery"—it is a rigorous systems analysis identifying the constraints and behavioral patterns that dictate the final execution.

Design

Where narrative, interface logic, and brand expression converge. I craft systems that feel cinematic, intentional, and deeply aligned with the product’s internal physics — from the macro identity to the micro‑behaviors that define how it moves.

Technology

Engineering the logic, systems, and intelligent workflows that bring the experience to life. Technology is where design becomes operational. I architect the underlying structures — from component libraries to AI‑driven pipelines — that ensure the product is fast, scalable, and expressive.

0
Years of
design
0
World-wide
Brands
Case Studies

Show All Works
Strategy & Ideation UI & UX

Lowe’s B&G

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Development UI & UX

Blis . Surf

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Branding & Identity UI & UX

SoCozy

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Strategy & Ideation UI & UX

DirecTV MVP

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Branding & Identity UI & UX

Euromonitor

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A selection
of brands I’ve
collaborated
with.

Signal Feedback

"I had the pleasure of working with AmenRey while at RDI/A. Under challenging requirements, he provided amazing and thoughtful creative direction to new business pitches as well as projects. One specific project that turned out amazing was the Lowe's Build and Grow strategy and site redesign."

Bill Goodin, CSM

Sr. Program Manager at VML

Code Quality

“5 stars design agency! If anyone wants an example of what you can do with this theme, check out my site at ohio.clbthemes.com.”

Stacey Rickson

Project Manager, Colabrio

Design Quality

“I tell you what, there has never been an issue that Cory from the Colabrio Support Team hasn't been able to solve for me.”

Laura Morton

UI/UX Designer, Colabrio

Journal

Show All Posts
July 5, 2024

The Highly Creative UI/UX Workflow from a Silicon Valley.

June 5, 2024

Creativo Jóvenes: a Lead Designer's UI/UX Core Checklist.

March 5, 2024

Definitive Guide to Make a Daily More Productive Working Flow.

Work inquiries

Questions? Get in touch.

Contact Us

Barcelona
Laura Norson
laura@sayhello.clbthemes.com
+3.230.705.5448

Rotterdam
Mark Rickson
mark@sayhello.clbthemes.com
+4.330.705.5448

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